§ 01 — The brokerage, rebuilt

Real estate, built as a platform— not a brochure.

Dalmatian is a modern West Michigan brokerage built by a husband-and-wife team with 15+ years of combined experience in banking, lending, and finance. We combine data-driven pricing, streamlined execution, and a transparent fee structure so you keep more of what your home earns. Same licenses. Same MLS. A smarter system.

101.2%
List-to-sale ratio
14days
Avg. days on market
$10M+
Volume since launch
14cities
West Michigan markets served

Source: MichRIC® FlexMLS · 1/1/2024–4/21/2026

101.2%Dalmatian list-to-sale
14 daysDalmatian avg DOM
$10M+Volume since launch
14West MI cities served
12,786MichRIC active listings
98.3%MichRIC avg list-to-sale
$265kMichRIC median sale
100,829MichRIC homes sold since 2024
101.2%Dalmatian list-to-sale
14 daysDalmatian avg DOM
$10M+Volume since launch
14West MI cities served
12,786MichRIC active listings
98.3%MichRIC avg list-to-sale
§ 02 — Why Dalmatian

A brokerage that charges for outcomes, not office space.

Your fee should go to the parts of the sale that actually move your home. We built Dalmatian around skills and software — so marketing, negotiation, and a licensed agent who shows up is what you're paying for.

§ 02.1 — Pricing

Pricing built
on 15+ years
of banking.

Rick & Vanessa Guerrero — Dalmatian's co-owners — bring 15+ years in retail sales, consumer lending, and finance, plus a Davenport University Associate's in Finance and an in-house Master's in Finance. Every listing is grounded in 5+ comparable sales, micro-market velocity, and seasonal trend data so your price reflects real numbers, not a best guess.

15+
Years combined in
banking & finance
§ 02.2 — Marketing

Automated
marketing at
scale.

The moment your listing goes live, 200+ channels fire in parallel — MLS, syndication, targeted paid, buyer-match alerts, and agent networks. Bilingual marketing (English & Spanish) is built in, and there are no marketing fees buried in your fine print.

11 days
Avg. days on
market
§ 02.3 — Fees

Transparent
fees.
Always Negotiable.

Full service — photography, videography, staging consult, negotiation, and closing — with a transparent fee structure that's always negotiable. You'll know exactly what you're paying before you sign a listing agreement.

%
Fees disclosed
up front
§ 02.6 — Why this broker

Not a side hustle. A full calendar.

NAR's 2024 Member Profile reports the median Realtor closed 10 homes last year. That's half of all licensed Realtors closing fewer than 10. We think you deserve to know which side of that line your agent sits on.

23
Homes Rick closed in 2025
$14.1M
Personal volume since 2021
59
MichRIC-recorded closings · 5 yrs
10
Median Realtor closings / year (NAR 2024)

This isn't about being better than everyone else. It's about practice: real estate is Rick's full-time job — not fit around another career. That means your inspection response doesn't wait on a weekend, your title coordinator has a direct line, and your contract is reviewed by someone who's read hundreds of them.

Source: MichRIC® Member Production Report 1/1/2021–4/21/2026 · NAR 2024 Member Profile

§ 03 — The law

Black & white.
Like your contract.

Michigan law (MCL 339.2517) and the federal Closing Disclosure rule require every fee in a real estate transaction to be itemized in writing. That's not the Dalmatian way — it's the law. We just treat it as page one, not a footnote.

  • What you pay — written, not implied
  • Why you pay it — explained in one sentence
  • Who gets paid — disclosed & negotiable before you sign
  • Full-service listing, licensed agent, compliance-reviewed
$485,000
Drag to adjust
6.0%
Drag to model any rate
At this rate on this home, you'd pay
$29,100 in total commission

A planning tool — not a quote. Under MCL 339.2517 and the federal Closing Disclosure rule, every fee in your actual transaction is itemized in writing before you sign. Your Dalmatian number is negotiated and shown to you on page one of your listing agreement.

Get your pricing strategy One business day · no commitment
§ 04 — Under the hood

How the platform moves your deal end to end.

Step 01
Capture

Inquiry lands from any channel — web, text, portal, call.

Step 02
Qualify

Budget, timeline & intent reviewed before routing to an agent.

Step 03
Assign

Matched to the right agent by zip, speciality & capacity.

Step 04
Tour

Calendar auto-books showings, sends reminders, opens doors.

Step 05
Offer

Contract drafted against live comps and Michigan-compliant clause templates.

Step 06
Close

Title, lender, inspection — orchestrated in one view.

Market analysis

Cross-references comps, micro-market velocity & seasonality — informs pricing, not replaces an appraisal.

Unified CRM

Every lead, call, text, and signed doc — one timeline, cross-agent, fully searchable.

Automated workflows

Listing launch, buyer match, offer follow-up, closing checklist — handled without the manual lag.

Bilingual concierge

English & Spanish — answers questions, schedules tours, and routes serious buyers to a licensed agent.

§ 05 — On the market & recently represented Real listings.
Real closings.

Everything below is a MichRIC-verified Dalmatian transaction — not a model, not a mock. One currently on the market, three recent closings.

Active · 7 days
$64,900
Dalmatian listing
6989 Festival Drive SW
Grand Rapids · 49548 · Byron Twp
3 bd 2 ba 980 sqft 2014 built
Listed by Rick · MLS #26015356 Inquire
Sold · Above list
$280,700
Listed $272,500 · 103% of list
459 W Lakewood Road
Twin Lake · 49457
3 bd 2.5 ba 1,399 sqft 0.54 ac
Dalmatian listed · sold 5/14/25 · 3 DOM List with us
Sold · Buyer represented
$172,000
Listed $165,000 · 4-bed w/ 2.5 acres
1161 Kimbel Drive
Allegan · 49010 · Cheshire Twp
4 bd 2 ba 2,052 sqft 2.5 ac
Dalmatian repped buyer · closed 3/27/26 Buy with us
Sold · Buyer represented
$285,000
Listed $299,900 · $14,900 under ask
4260 Nestrom Road
Whitehall · 49461 · Fruitland Twp
3 bd 2.5 ba 1,378 sqft 1.12 ac
Dalmatian repped buyer · closed 10/27/25 Buy with us

All prices, addresses, and dates are MichRIC-recorded transactions. Photos coming as our SharePoint listing library populates. For the full listing history or to tour the active property, reach out directly.

Talk to a Dalmatian agent
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§ 06 — Holland, MI · newest on market Fresh in Holland.

Live MichRIC feed of active listings along the West Michigan lakeshore. Updated every few minutes — if it shows up here, it's on market right now.

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Fetching live Holland listings…

All listings sourced live from MichRIC. Property details, days-on-market, and status update automatically as the MLS changes.

Tour a Holland listing
§ 07 — For agents

Keep more.
Operate better.
Scale without hiring.

Dalmatian was built by people who spent years inside banking and brokerage watching overhead eat producer paychecks. Our agents get a full tech stack, a concierge handling the busywork, and a structure designed to reward performance — so you can close more deals per week without burning out.

  • No desk fees. No office fees. No junk charges.The overhead that eats paychecks elsewhere doesn't exist here $0
  • CRM, concierge, automation layerNo monthly tech fee — the platform is included $0/mo
  • Qualified leads routed automaticallyMatched by budget, timeline, and intent 24/7
  • Bilingual market coverageEnglish & Spanish across West Michigan EN / ES
Apply to the platform
For sellers

Get your
pricing
strategy.

A consult with a licensed agent. Market analysis, expected days-on-market, and a clear fee breakdown — before you sign a listing agreement.

Book pricing consult
For agents

Apply to
the platform.

No desk fees. No office fees. No junk charges at closing. If you're ready for a real tech stack and a structure that rewards the work — not the overhead — we want to talk. Applications reviewed weekly.

Start application
Get pricing strategy Licensed · bilingual · West Michigan